If you've ever spent some time scrolling through TikTok or YouTube, I’m sure you've come across Beauty of Joseon popping up in countless skincare routines. With its perfect mix of traditional Korean herbs and modern skincare science, this brand has truly made a mark. Looking ahead to the Best Beauty of Joseon Products to Try in 2025, it's clear this brand isn’t slowing down anytime soon. If you're curious to find out which products you definitely need to try this year, just keep reading!
Why Beauty of Joseon Keeps Trending in 2025
Beauty of Joseon first popped up in 2017, quietly building a name by blending hanbang (that’s traditional Korean herbal medicine) with modern science.
What really helped this brand take off? The internet, of course. One sunscreen in particular—the Relief Sun: Rice + Probiotics—basically broke TikTok. It has been featured in over 100,000 videos and became a must-have for beauty lovers chasing that natural, dewy glow. Even big names like Hyram Yarbro and Charlotte Palermino gave it a nod, and you know when the skincare pros start talking, we listen.
In 2023, the brand made waves in the U.S., opening a pop-up shop in Los Angeles and pulling in over $100 million in revenue (source). Not bad for a brand built on heritage and herbal blends, right?
How to Pick the Right Beauty of Joseon Product for Your Skin Type
Choosing skincare doesn’t need to be stressful. With Beauty of Joseon, it’s all about finding the right product that works for your skin type. Let’s break it down to make it easy for you.
Oily/Acne-Prone Skin:
Got oily or acne-prone skin? You’ll want products that are light and won’t clog your pores. Beauty of Joseon’s Relief Sun: Rice + Probiotics sunscreen is a game-changer. It’s super light, doesn’t feel greasy, and gives your skin the protection it needs without weighing it down. The probiotics help keep your skin calm and balanced, which is key for acne-prone skin.
Dry/Mature Skin:
If your skin is on the dry or mature side, hydration is your best friend. Look for products with ginseng and rice, like the Glow Serum from Beauty of Joseon. It’s packed with moisture and gives your skin a healthy, dewy glow. Plus, it’s got anti-aging benefits to help reduce fine lines and keep your skin feeling plump.
Dermatologists often recommend hydrating products with antioxidants, like ginseng, to help fight aging and improve skin texture (Source).
Sensitive Skin: Minimal Ingredients, Gentle Actives
For sensitive skin, you’ll want products that are gentle and soothing. The beauty of Joseon’s Rice Toner and Calming Serum is great because they focus on calming, with minimal ingredients. Rice extract helps to reduce redness and irritation, leaving your skin feeling peaceful and balanced.
Dermatologists suggest keeping your skincare routine simple for sensitive skin. The fewer ingredients, the better! That’s the secret to keeping things calm and irritation-free.
Top Beauty of Joseon Products in 2025 (With Real User Benefits)
Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+
This sunscreen blends traditional Korean ingredients with modern sun protection technology, giving you a formula that's lightweight, hydrating, and effective. With its powerful combination of rice extract and probiotics, it not only shields your skin from harmful UV rays but also nourishes and calms your skin, leaving it feeling fresh and hydrated all day long.
The formula is non-greasy and absorbs quickly, making it perfect for daily use. Plus, it doesn't leave a white cast, which is a huge win for anyone with deeper skin tones. It's perfect for all skin types, whether you have dry, oily, or sensitive skin.
Real User Reviews:
“I love how this sunscreen doesn’t feel heavy on my skin. It absorbs so well and leaves my skin feeling soft and hydrated. No more white cast, and my skin feels protected all day!” — ★★★★★, from Sephora
“I’ve been using this for a few weeks, and my skin feels more even-toned and smooth. It’s also the perfect base for makeup.” — ★★★★★, from YesStyle
Product Details:
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Ingredients: 30% Rice Extract, Niacinamide, Green Tea, Panax Ginseng Root Extract, Probiotics, and various grain-fermented extracts.
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Fragrance: Fragrance-free, suitable for sensitive skin.
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Texture: Lightweight, creamy texture that absorbs quickly without leaving any greasy residue or white cast.
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Price: Around $20 - $22 USD for a 50ml bottle.
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Where to Buy: Available at Cheon Beauty.
✨ Also read: Beauty of Joseon vs. Other Korean Sunscreens — comparing cult favorites so you can pick the best one for your skin.
2. Glow Serum: Propolis + Niacinamide
If your skin craves that dewy, healthy glow without the heavy feel, Beauty of Joseon’s Glow Serum might just be your new go-to. This serum blends traditional Korean herbal ingredients with modern skincare science to tackle dullness, uneven texture, and redness. With a generous 60% propolis extract and 2% niacinamide, it hydrates, soothes, and brightens—all in one step. Whether you're dealing with oily zones, dry patches, or sensitive spots, this serum works to balance and nourish your skin.
Real User Reviews:
“After four weeks of consistent nighttime application, not only did I see a dramatic decrease in the dry patches that plagued my cheeks and nose, but my skin seemed more balanced and bright.” — The Klog
“This product is really great. I have oily, acne-prone skin, and this works like wonders. I'm writing this review after using one bottle, and I have already bought the 2nd.” — Silvia, Nykaa
Product Details:
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Ingredients: 60% Propolis Extract, 2% Niacinamide, 0.5% BHA (Salicylic Acid)
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Fragrance: Fragrance-free; no artificial scents or colors
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Texture: Honey-like, slightly viscous texture that absorbs quickly without stickiness
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Price: Approximately $17 USD for 30ml
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Where to Buy: Available at Beauty of Joseon Official Website, YesStyle, and Amazon
3. Dynasty Cream
Meet the Beauty of Joseon Dynasty Cream. This was the brand’s very first product, and it’s still a fan favorite for a reason. Inspired by Joseon-era beauty rituals, this cream blends traditional herbal ingredients with modern skincare science to deliver deep hydration and a radiant finish.
With a rich yet breathable texture, it’s perfect for sealing in moisture without feeling greasy. Whether you're dealing with dryness, dullness, or just want that healthy glow, this cream has got you covered.
Real User Reviews:
“It absorbs quickly and wears beautifully under makeup or sunscreen. My face actually feels hydrated all day—no tightness, no shine, just balanced and happy skin.” — ★★★★★, from Amazon
“As soon as I smear it on my face, my skin feels super hydrated and smooth. It's light, absorbs quickly, and really makes my skin feel great. Plus, it keeps my skin moist all day without making me shine like a disco ball.” — ★★★★★, from Reddit
Product Details:
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Ingredients: 5% Ginseng Root Water, 2% Niacinamide, Squalane, Rice Bran Water, Honey Extract, Ceramide NP, Hyaluronic Acid
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Fragrance: Fragrance-free
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Texture: Rich, creamy texture that absorbs quickly without leaving a greasy residue
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Price: Approximately $24–$34 USD for 50ml
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Where to Buy: Available at Cheon Beauty.
4. Ginseng Essence Water
If your skin’s been feeling a bit tired or dull lately, Beauty of Joseon’s Ginseng Essence Water might be the refreshing boost it needs. This essence combines traditional Korean herbal ingredients with modern skincare science to hydrate, soothe, and revitalize your skin.
With 80% ginseng root water and 2% niacinamide, it helps to nourish the skin deeply and improve overall texture. Its lightweight, watery texture absorbs quickly, making it a perfect addition to your daily routine without feeling heavy or sticky.
Real User Reviews:
“It is the best toner I have ever had. I am normal/combo skin type; it soothes and moisturizes my skin instantly. It is lightweight but feels so rich, and it doesn't peel. Seriously, I love it.” — ★★★★★, from Reddit
“I love that it absorbs quickly and doesn't feel tacky or heavy. Anytime I would apply it, it would give instant plumpness and hydration to my skin.” — ★★★★★, from A Dash of Iruoma
Product Details:
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Ingredients: 80% Panax Ginseng Root Water, 2% Niacinamide, Glycerin, Butylene Glycol, Adenosine, Sodium Hyaluronate
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Fragrance: None
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Texture: Lightweight, watery texture that absorbs quickly without leaving a sticky residue
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Price: Approximately $17–$22 USD for 150ml
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Where to Buy: Available at Cheon Beauty, Beauty of Joseon Official Website, YesStyle, and Amazon
5. Revive Eye Serum: Ginseng + Retinal
The Beauty of Joseon Revive Eye Serum is a gentle yet effective serum that combines traditional Korean herbal ingredients with modern skincare science to nourish and revitalize the delicate skin around your eyes. With 2% encapsulated retinal (delivering 0.02% active retinal) and ginseng extract, it works to improve skin texture, reduce puffiness, and enhance overall radiance.
The serum's lightweight, silky texture absorbs quickly, making it suitable for both morning and nighttime routines. It's designed to hydrate without leaving any greasy residue, and it's gentle enough for sensitive skin types.
Real User Reviews:
“Within the first week, I noticed a significant reduction in the fine wrinkles around my eyes—something my old eye cream never did.” — ★★★★★, from Amazon
“Smile lines at the corners of my eyes are disappearing! Soft folds on my lids are tightening! Under eye circles are gone! The formula is gentle enough to use daily and one tube goes a long way. Great value and product!” — ★★★★★, from Beauty of Joseon
Product Details:
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Ingredients: 2% Encapsulated Retinal (0.02% active), Panax Ginseng Root Extract, Niacinamide, Adenosine, Macadamia Seed Oil, Ceramide NP, Sodium Hyaluronate
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Fragrance: Fragrance-free
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Texture: Silky, lightweight serum that absorbs quickly without leaving a sticky residue
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Price: Approximately $17–$19 USD for 30ml
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Where to Buy: Available at Cheon Beauty.
6. Calming Serum: Green Tea + Panthenol
If your skin often feels irritated, red, or just plain overwhelmed, the Beauty of Joseon Calming Serum might be the soothing relief you've been searching for. With 50% green tea extract, 30% mugwort, and 5% panthenol, it works to reduce inflammation, strengthen the skin barrier, and provide lasting moisture.
The lightweight, slightly viscous texture absorbs quickly, leaving your skin feeling refreshed and balanced. It's especially beneficial for those with redness, sensitivity, or rosacea-prone skin. For optimal results, pair it with a hydrating toner to enhance its calming effects.
Real User Reviews:
“The serum feels cooling, calming and hydrating on my sensitive skin which I look forward to when doing my skincare routine. It forms a light, hydrating layer which takes a couple of minutes to absorb fully.” — ★★★★★, from Pearl and Bubbles
“The effect is almost instant – once the serum settles nicely and absorbs into the skin, I’m left with a hydrated and skin-like finish!” — ★★★★★, from Beauty Within
Product Details:
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Ingredients: 50% Green Tea Extract, 30% Mugwort Extract, 5% Panthenol, Allantoin, Dipotassium Glycyrrhizate, Sodium Hyaluronate
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Fragrance: Fragrance-free
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Texture: Lightweight, slightly viscous serum that absorbs quickly without leaving a sticky residue
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Price: Approximately $17–$19 USD for 30ml
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Where to Buy: Available at Beauty of Joseon Official Website, YesStyle, and Amazon
Expert Tips: How to Use Beauty of Joseon Products Together
Okay, so you’ve stocked up on all the Best Beauty of Joseon Products —now what? Before you dive in and slather everything on at once, here’s how to get the most out of your routine without overwhelming your skin.
The Ideal Layering Order
If you're using multiple Beauty of Joseon products, layering them the right way helps each one work better. Here's a simple routine that keeps it clean and effective:
- Cleanser (start fresh!)
- Toner (optional, but helps prep your skin)
- Essence (like the Ginseng Essence Water — it's watery, so goes first)
- Serum (for example, Glow Serum or Calming Serum — pick one or alternate daily)
- Cream (Dynasty Cream seals in all the goodness)
- Sunscreen (Relief Sun during the day — non-negotiable!)
Nighttime? Just skip the sunscreen and maybe rotate in the Revive Eye Serum before your cream.
What Not to Mix?
A few ingredients don’t always get along. Here’s what to keep an eye on:
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Retinal + AHAs or BHAs (can be too much for your skin barrier — think irritation, not glow)
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Vitamin C + Retinal (can cause redness or peeling when layered)
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Too many actives at once (don’t layer every serum—give your skin room to breathe!)
Instead, spread your actives across the week. Use calming serums or barrier-supporting products (like the Green Tea + Panthenol one) between stronger treatments.
FAQs
Is Beauty of Joseon sunscreen mineral?
No, the Relief Sun: Rice + Probiotics SPF50+ is a chemical sunscreen, not a mineral one. It uses chemical UV filters like Uvinul A Plus and Uvinul T 150, which are known for being lightweight and effective without leaving a white cast.
Are Beauty of Joseon products cruelty-free and vegan?
Beauty of Joseon is cruelty-free, meaning they do not test on animals. However, not all of their products are vegan. Some formulas include ingredients like propolis (bee-derived) or snail mucin, so if you’re strictly vegan, always check the label before purchasing.
Is Beauty of Joseon sunscreen waterproof?
No, the Relief Sun sunscreen is not waterproof. It’s great for daily wear, but if you’re swimming or sweating a lot, you’ll need to reapply frequently or consider a water-resistant sunscreen instead.
Where to buy Beauty of Joseon?
Their official website is a great place to start, but heads up — bestsellers are often out of stock.
That’s why a lot of fans turn to trusted retailers like – CheonBeauty (that’s us! )
Final Thoughts: Your Beauty of Joseon Takeaway
So there you have it — the Best Beauty of Joseon Products for 2025 that are totally worth adding to your routine. What makes Beauty of Joseon so special isn’t just the beautiful packaging (though we love that too), but how it blends hanbang tradition with modern skincare science — and they somehow keeps it all so gentle, yet effective.
If you're new to the brand, start with one or two picks that match your skin needs. Trust me, once you see the results, you’ll want to try more. And don’t stress if the official site is sold out — places like CheonBeauty usually have your faves ready to go.
